A report out this week by The Campaign to End Loneliness and Age UK, features LinkAge as a promising approach in reducing isolation and loneliness amongst older people. The report, Promising approaches to reducing loneliness and isolation in later life, raises concerns that the issue is becoming a major public health challenge. And unless urgent action is taken, the numbers expected to be affected by loneliness and isolation could increase to at least 1.5 million by 2028.